2017 - Present Austin
Managing a design intern and directing all the product design. In regular communication with 24 Hour Fitness operations and responsible for high fidelity design of the app, interactive prototypes, motion graphics, promo marketing, social content and helping to develop bizdev pitches. Light development of the front-end for both the web and app platforms.
2012-2017 San Francisco Chicago Austin
Primary driver of design and product decisions since inception. Alongside the CEO and CTO we scaled up operations and funding from a team of 4 to over 50 people. Managed a full-time designer and marketer, as well as multiple contract designers to produce some awesome product features in a mobile app, smart tv, tablet and web. Involved with all facets of the company until the acquisition by a major national media company.
2008 - 2012 Austin
Led design and front-end development of web and mobile interfaces for two national brands as well as other email, ad campaigns and social content strategies. Guided developers and marketing team members on all design and usability issues. Led multivariate testing and design iterations that lead to yuge bumps in conversions, revenue and ultimately a major acquisition.
2006 - 2008 Austin
Tasked with designing and publishing a monthly print catalog from scratch. Transitioned with the company to create a lifestyle apartment website and became head the design and UX strategies.
2004 - 2006 Seattle Austin
Hustled to take on various design, web and photo work wherever it could be found. Taught myself PHP and how databases work. Commissioned photography for various needs: real estate, weddings and candid event shots. Sold photo prints online. Night stocked at Target.
2001 - 2003 Arlington
While attending classes I worked my way up from ad artist to production manager where I was responsible for hiring two designers. Produced a daily paper and worked closely with ad reps to develop campaigns, proofs and create in-house promotional content. Contributed photography, editing and design to the launch of Renegade Magazine.